Natasha Dury

Sitting with Daria Zolotova, it’s easy to see why the upcoming ARTDOM event in Riyadh is going to captivate audiences worldwide like the previous ARTDOM events. She speaks with conviction about design’s ability to transform culture and society, a vision that now comes alive with ARTDOM Riyadh 2025, the first premium Interior Design & Art Congress in the Middle East.

Scheduled for November 11–12, 2025, the congress will present an extraordinary lineup of 200+ international brands and drawing over 3,000 visitors from Saudi Arabia, the UAE, and beyond. For Daria, the timing could not be more significant: “Riyadh is entering a new era of creative renaissance,” she told us. “It is the perfect stage for ARTDOM.”

Beyond the exhibitions, ARTDOM Riyadh embodies the spirit of Vision 2030, supporting cultural development, international cooperation, and education. Daria has always viewed ARTDOM as a cultural movement, one that collaborates with museums, universities, and governments to foster knowledge exchange and global partnerships.

Her story is equally compelling. From her early studies in design to building a platform that has already hosted 1,200 brands across multiple continents, Daria represents a new generation of cultural entrepreneurs.

With ARTDOM Riyadh, she is not just launching an event but laying the foundation for a creative ecosystem that will shape the region’s cultural landscape for years to come.