Ford – It’s that time of the year when all is pink

My favourite warriors in Pink symbol

October is here and this is the time when Ford’s Warriors in Pink® emerge in full force to honour breast cancer survivors who have demonstrated strength and courage in their battle. Although my car or my bag often features the ‘Warriors in Pink’ items most times in the year, this month in particular we get up, close and personal with the new collection of Warriors  in Pink collection of apparel and accessories at

Breast cancer is more than a disease as it’s about people and families, whose lives are forever changed by a diagnosis. And Ford Motor Company works relentlessly every year to raise awareness and funds in the fight against breast cancer through a unique programme called “Warriors in Pink®”. Powered by Ford, the initiative is dedicated to promoting breast cancer awareness across the globe. The campaign recognises the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. Warriors in Pink embodies hope, strength and courage and is about women and men finding strength within themselves,  their inner warrior, especially at a time they need it most.

I first met Sue Nigoghossian who works for Ford last year and find her an incredibly dynamic individual who passionately talks about the cause since. She mentioned to me recently how her company played a pivotal role in encouraging women to become informed and visit their doctors, educating them that early detection saves lives. In the Middle East, the disease is the number one cause of death in women and relatively low awareness rates means that women are often diagnosed with cancer at advanced stages.

I personally find Ford’s CSR work great. Recently I had a henna tattoo done reflecting 2 of the 12 Warriors in Pink symbols of hope, strength and unity in the fight against breast cancer on my hands just before a trip to Bahrain. Reaching there, I learnt of a young girl being diagnosed so I introduced her to ‘Warriors of Pink’ and gave her the scarf I had as a reminder that she had support around her.

As Sue mentions, women in our region have used henna in body art since ancient times, so it is a source of inspiration to her team at Ford to see women using henna to make such a bold statement, in a way that only our region can, in support of breast cancer awareness. The symbols are versatile, some are worn to honor those that have passed away as a result of the disease, others show a sense of solidarity and standing strong with breast cancer survivors, others to mark a commitment to life and survival in the face of the disease.

Doctors recommend that since older women are more likely to develop the disease, once women reach the age of 40, they should have an annual mammogram, in addition to monthly self-examinations.  Women under the age of 40 are advised to self-examine every three months. People concerned about any abnormalities should contact their doctor immediately.

As its October, take time to go on-line at, with 100 per cent of net proceeds from the collection goes into research of breast cancer and related support initiatives. Watch Ford Middle East’s ‘Are you a Warrior in Pink’ video to learn more about the henna campaign on and To buy the Warriors in Pink collection on-line visit

Another favourite symbol I use when I have a henna tattoo

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