Always saw Folli Follie, the fashion brand renowned for its trendy jewellery, watches and accessories around but didn’t pay much attention to it until  the latest Autumn Winter 2012/13 collection in partnership with Damas, which is my favourite store for jewellery and watches.

In the new collection, luxury and versatility are epitomized in the grouping of jewellery, timepieces, and accessories. The pieces easily transition from pretty or edgy daytime looks into opulent evening style. This abundance of fashionable options is meant to empower girls to mix and match, creating beautiful signature styles for any moment or occasion.

I’m certainly loving Folli Follie’s high-quality fashionable luxury since it’s at an affordable and accessible price. Folli Follie’s new collection is available at Folli Follie boutiques, located at the Mall of the Emirates, Dubai Marina Mall, Dubai Mall, Dubai Festival City, Abu Dhabi Al Wahda Mall and Al Ain Mall.  For more information, visit www.follifollie.com.