Just had some comments that I am biased and write only for women….not true because until now, I have written loads on toys for boys, in particular cars and yachts so this time, its different. Skin care for men. Not that I know much about skincare for men but after over a century of listening to the needs of its customers, Kiehl’s know a thing or two about men and their skincare.

Now Kiehl’s brand celebrates the introduction of Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men. The latest introduction to Kiehl’s popular Facial Fuel franchise, “Heavy Lifting” is a clinically-proven anti-aging treatment specifically formulated for men’s thicker, coarser skin.

“Men are from Mars.  Women are from Venus”
–John Gray, Ph. D, best-selling author

Men take a different approach than women to nearly everything in life. That difference extends even to their skin physiology and even their skincare routine. Men want to look good, professional, successful, youthful and healthy, yet they won’t use 4-8 products to get there.  Men want easy-to-use, multi-tasking products with ingredients they’ve heard of – and they want to see tangible results.

Kiehl’s, a pioneer in men’s skincare, continues to meet a man’s very specific skincare needs

With nearly 50 years of experience formulating products that meet the unique needs of a man’s skin, Kiehl’s chemists are true experts in developing skin care that delivers the superior results for today’s more sophisticated man. Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men is a dual-action anti-aging formula to battle the aging skin of men.  This formula begins with a first, very important action – gentle, yet thorough exfoliation to clear away surface layer debris.  Utilizing LHA Exfoliating Actives to break away surface layer debris on men’s tougher, thicker skin, this step immediately improves dull looking skin and it allows for the second action – lifting and firming to occur more effectively.

So there…you have it from the experts. And I get to change the perception that I only highlight news and stuff related to women 🙂