Couple of days ago I was super lucky to see the award-winning exhibition ‘Bayer: Science For A Better Life’ in Dubai, as part of a world tour celebrating Bayer, the world-class innovation company’s 150th anniversary, offering a hands-on interactive exhibition.
Held at The Dubai Mall’s Star Atrium, ‘Bayer: Science For A Better Life’ provides visitors with a chance to discover, interact, and engage with the latest innovations in healthcare, agriculture, and high-performance materials that help improve the quality of life of people, animals, and plants worldwide.
The exhibition is educative and entertaining, and features microscopes, thermal imaging cameras, digital games, and more, all specifically designed to be touched and tried out encouraging visitors to learn and have fun.
The exhibition had 22 approximately two-meter high boxes with capital letters, each of which refers to a Bayer topic, from A for Aspirin to E for Energy-efficient Mobility and R for Rice. Each box contains images and informational text on the scientific background and social aspects of the topic. Numerous interactive elements are available for visitors to test. Together, the boxes spell out Bayer’s mission: ‘Science For A Better Life’.