Metromed, a UAE-based distributor for world leading healthcare and pharmaceutical brands has appointed Dubai-based creative agency, octOpus as its PR agency in the Middle East.

For nearly 20 years, Metromed has been a highly respected and well-known UAE distributor of some of the world’s leading consumer healthcare, pharmaceutical, medical devices, and veterinary brands. The company is a division of Mazrui Holdings, a privately held diversified holding company that operates across numerous industries.

Arlene Hooper, Marketing Manager of Metromed Dubai, shares that octOpus has been awarded the account because of the agency’s impressive track record in PR and Events. Arlene says, “octOpus has been very successful in using PR to increase ROI for its clients in health and beauty, and pharmaceuticals. Over the past few years, the octOpus team has produced distinctive and creatively themed events. With the agency’s help, Metromed will soon be inviting consumers, the media and our partners to unforgettable brand experiences.

Metromed will soon be launching new brands to the UAE. The company provides marketing representation for over 30 brands from the United States, United Kingdom, Switzerland, Germany, Italy, France, Australia and Japan, among other countries.

Managing Director of octOpus, Robert Kellner, says “Winning the account is both exciting and timely as the GCC healthcare market is projected to grow at 12 per cent per annum, with the UAE healthcare market estimated to reach up to four billion dirhams by 2018.” In the region, Metromed distributes products for world leading brands such as Clearblue, Institut Arnaud, Bionike, Dr. Scheffler, and Philips Respironics. Robert adds, “Metromed represents a diverse range of brands. We are very excited to be able to bring their stories alive through PR.”