Au naturel doesn’t have to mean low-key. This spring is all about a perspective shift on neutrals. On runways and beyond, sheer textures and nude shades are transformed through sharp execution and extreme saturation, taking them into territories favoured by the bold. M·A·C Loud and Clear reveals the power of earth tones with a lineup offered in transparent packaging for ultimate clarity of self-expression.

The range includes eight single Eye Shadows in sunbaked browns, creamy camels and apricots; five Lipglass shades in a spectrum from the sheerest of nudes to the deepest aubergine; five universally flattering Lipsticks and two limited-edition Extra Dimension Skinfinish compacts in shimmery pewter and burnished bronze. “You know at first swatch that these treats can enhance any skin they touch, whatever depth and undertone,” says Fatima Thomas,  New York-based Senior National Artist.

Whether you’re wearing shades on their own, mixing and matching, applying them with one sheer swipe or building them to create more emphatically eye-catching looks, this collection delivers lightweight textures, deep pigment payoff and limitless potential for play.

It’s a modern take on a timeless idea: be yourself, loud and clear.