April 2020 sees Saudi Arabia’s timeless modern fashion house, Leem, launch its Ramadan Capsule Collection in all stores throughout the Middle East. Leem continues to celebrate the creativity and diversity of modest dressing during the Holy Month, launching a collection defined by its ease and femininity, merging beautifully authentic Middle Eastern styles with modern cuts.
Elegant full-length dresses and languid, free-flowing kaftan ensembles take centre stage this Ramadan reinforcing the brand’s stylish signature of affordable pieces for today’s fashion-conscious woman. The evolution of the kaftan continues, and a curated collection of plissé styles are the hero this season alongside limited edition abayas. The collection also sees the return of the much loved Mommy & Me Collection which acknowledges the precious relationship between mother and daughter.
Specialising in essential staples with an air of luxe that form the building blocks of any modest wardrobe, Leem’s Ramadan silhouettes mark the intersection of conservative fit and modern flair, elevating the fashion quotient of its all-inclusive clientele-base. Distinguished by exceptional craftsmanship and a true Leem modernity, this Ramadan is all about glamorous fabrics, statement applications and surprising shapes. Leem showcases maxi volumes, handmade embroideries, metal appliques, tie-dye effects, decorative trims and positional prints fashioned on cotton mixes with satin finishing and blended yarns, to name but a few, for softened textures to maximize comfort.
The modest and elegant looks this season are further coordinated with high-octane accessories. Leem’s turbans, belts, jewellery and bags are eternally chic and offer versatility and creativity when styling and recharging looks throughout the busy month of occasions. Pair separately or together, the options are endless.
The palette is both nostalgic and fresh this Ramadan. Leem has stayed true to the brand’s roots incorporating its much-loved blush, lavender, mousse, vanilla teal, shell and sand shades alongside a fresh punch of yellow, coral, heady fuchsia and raspberry, and not to mention a plethora of jewelled tones.
The ties between art and fashion have always been close, and this season Leem encourages artistic expression. The Mommy & Me Collection includes plain white cotton kaftans that serve as the canvas to paint on, encouraging creative exploration and interpretation between mother and daughter. Curating a moment of interaction and bond between generations, the label pays homage to the precious relationship between mother and daughter, as well as the inimitable bond of sisterhood.
Distinguished by its stylish and affordable pieces designed for today’s fashion-conscious woman, Leem continues to redefine modest wear with global appeal. The capsule collection, perfect for travel and all Iftar and Suhoor commitments, will be available across the Middle East in the brands seven store locations this April.
Customers are now able to shop Leem’s Ramadan capsule collection via WhatsApp through this designated link bit.ly/3bcHRbs.