After ten years, Women’s World Car of the Year has updated its logo to align with the latest trends. Based on the original design from Pear Tree Studios in the UK, the new logo keeps its essence, but introduces some guidelines to reflect the spirit of this decade.
Spanish artist Eva Goes has been in charge of the update. My intention has been to preserve the aesthetics of the previous logo. The silhouette of the woman driver has been kept, as it is a very powerful and attractive image that represents very well this group of motoring women journalists.
The lines of the new logo have been softened and synthesized to adapt more to the present time and to make it more effectively function across all formats, but at the same time keeping the ‘face’ of an empowered woman.
Eva has added a circle to frame the portrait to give it more importance and to allow the logo to work effectively as an imagotype. Eva has also used the large acronym WWCOTY for clarity with the whole title underneath as a fuller explanation.
It has been a great pleasure to work on this logo and to contribute to this group of motorized women from all over the world, says Eva Goes.
Women’s World Car of the Year is the only car awards in the world comprising exclusively women motoring journalists. It was created by New Zealand motoring journalist, Sandy Myhre, in 2009. She is currently Honorary President while Marta García performs as Executive President. The objective of the awards is to choose the best cars of the year. The voting criteria is based on the same principles that guide any driver when choosing a car. It is not a ‘woman’s car’ because such a thing does not exist. Aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint, among others, are taken into account when casting the vote.
The GCC countries are represented in WWCOTY by UAE based Motoring Jury Shereen Shabnam, Editor in Chief of Millionaire Magazine and Motoring contributor for Madame Magazine, Trending Business Insights and All About Wheels.