City Centre Mirdif has invited customers to check in to an unmissable hotel-themed fashion and beauty pop-up this Spring/Summer fashion season hosted in collaboration with Cosmopolitan Middle East magazine between 6 April and 11 April. Called Cosmotel, the pop-up experience will bring 30 top high street and luxury fashion and beauty brands together for six days of engrossing masterclasses, exclusive and one-of-a-kind activations, and showcases of the latest trends in fashion and beauty.
Whether lovers of luxury or streetwear stalwarts, fashion-focused customers will step into an array of experiences designed to inspire and excite at Cosmotel, which has transformed the mall’s Central Galleria with a ‘90s vibe to reflect the theme of the Spring/Summer collections.
Expert beauty masterclasses sharing tips and tricks will be held for all to observe, hosted by Charlotte Tilbury, Benefit, Kiehl’s,Laura Mercier, Nars, Dr. Barbara Sturm , Noha Nabil and many others. Meanwhile, in the dedicated Beauty Lounge, an array of makeup artists such as Issam Majed, Yara Ayoob,Olivia Jacoub, will discuss the latest makeup trends and key products while Fatma Husam and Mathayel Al Ali will enlighten guests on the season’s must-follow fashion trends. Walking into the Bedroom Closet, fashionistas can stay on-trend by checking out the hottest new pieces, styles, and colours from adored brands such as Michael Kors, Coach, Ted Baker, Guess among others plus THAT Concept store.
Celebrity stylist such as Cedric Haddad along with key fashion designers such as Roni Helou, Marmar Halim and Payal Singhal will also be part of the activation to heighlight their latest contributions along with this season’s must have pieces.
Nada Abu Saab, Marketing Director at Majid Al Futtaim — UAE Shopping Malls commented: “Fashion and beauty are powerful ways of expressing our true selves, and as the new season arrives, we wanted to celebrate this fact while inspiring shoppers with new looks and the latest trends. Cosmotel will achieve all that and more, being a place for individuals who care about style to indulge their passion alongside the leading brands at City Centre Mirdif.”
Alongside its variety of limited time only fashion and beauty experiences, Cosmotel will be sure to satisfy guests’ sweet tooth with a candy bar serving snacks and beverages. Every event and activation held at Cosmotel will follow the required mall-wide pandemic protocols to preserve everyone’s health and safety.