All seasons, all occasions, all-in-one. #IEP

INTRODUCING A REVOLUTIONARY CONTROL-PRESSED PALETTE TO CHANGE THE WAY YOU APPLY MAKEUP – THE #IEP WILL TAKE YOU ANYWHERE

“Forget LBD’s, let me introduce you to the IEP. An Instant Eye Palette to take you anywhere, 7 days a week. When thinking about this palette, I considered THE WORKING GIRL. I really wanted to pour my easy smokey eye LEGACY into an INSTANT but CLASSIC eye palette. Each EYE look is colour-curated and control-pressed to help you to achieve timeless perfection, all of the time. The packaging is inspired by the decadence and beauty of the 1920s art deco period. I want all of my makeup to feel like a jewel in your handbag.” – Charlotte Tilbury

Imagine a palette that was the Little Black Dress of the makeup universe… the most glamorous, gorgeous, gold suitcase containing your complete eye makeup wardrobe! So, whether you want to create a natural bambi-eye look for the weekend, conjure a neutral sophisticated smokey eye for work, delight for date night, or mesmerise in molten-gold on the dancefloor, the #IEP gives you instant eye looks for easy classics on demand!

PERFECTLY PRESSED: A MAKEUP ARTIST’S TOUCH IN YOUR PALETTE

Each look – from day to desk to date to disco – has been pressed to only release a certain amount of formula on your brush from the first stroke. The pressure-pressing is Charlotte’s way of controlling the finish according to each of your lifestyle looks. This technology is based on consumer research, as Charlotte learnt that people were overloading their brushes on day looks, and under-loading on disco looks. You can still layer the powders like beautiful chiffon, but Charlotte will be there to help you, every brush of the way! The #IEP means you will always have an airbrushed, professional and editorial finish wherever you are…

THE DAY LOOK

The chic day look is designed to be a fresh, natural girl eye. This is the perfect, bambi-eyed look for a chilled weekend away with your boyfriend or friends. It makes the eyes look instantly bigger and brighter and is ideal for banishing any traces of tiredness…

THE DESK LOOK

Stylish, warm, chocolatey-brown and sophisticated this smokey eye is the perfect power of makeup look for work. It’s universally flattering, and easy to create.

THE DATE LOOK

The date look is the ultimate smokey, soft and dreamy eye. It’s sultry, shimmering mauve-cocoa and chocolate-y colours are inspired by the sensational girls of the Victoria Secret’s runways, a depth combined with their trademark glowy freshness.

THE DISCO LOOK

This is the go-to party eye. The contrast of black and emollient-rich molten gold layered against each other can make for a dramatic 70s rock look, or go even more intense to an amped up Versace-inspired glam look that plays with the light, and ensures all eyes are on you at the party.